& Yokota Public Relations, Inc. can help you overcome even your toughest
travel-related marketing challenges. We use various public relations tools to accomplish
your objectives including:
Ongoing publicity efforts will help keep your company in the minds of
consumers planning vacations or island getaways. Acting as a news bureau, we handle all
media inquiries regarding your company. This includes coordinating individual media visits
and developing new story ideas that will appeal to various newspapers and magazines. We
tailor the pitch to meet your objectives, as well as those of the writers.
Press Kit Development
One of the best ways to provide writers with comprehensive and accurate
information is to give them a thorough and accurate press kit. Press kits may include:
story ideas, newsworthy releases, fact sheets, photography and visitor tips.
Press trips are very valuable because they enable targeted groups of
writers to focus on specific themes. We handle all coordination and logistics of press
trips. This includes developing the theme and itinerary, inviting media and handling
RSVPs, securing airline and vendor partners, assisting you on-site and handling follow-up.
We will meet with top media in their home environments. In each targeted
city, we meet with travel writers to "sell" your stories, and with radio and
television stations to arrange broadcasts and promotions.
Radio/Television Promotions and Broadcasts
We can help you to geographically and demographically target potential
visitors with cost-effective radio and TV promotions. We develop promotions that leverage
your budget and communicate your key messages. We can secure remote broadcasts that
provide strong visual and verbal endorsements to enhance your exposure among key
Special events promotion: If you're planning an event that
requires a great deal of creativity, fanfare and press attention, we can help you.
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